Five Things E20: Running A Successful Restaurant with Victor Khoury https://brandascentmedia.com/?page_id=1215 00:00 on today's podcast honestly I get 00:02 motivated just waking up every morning 00:04 mm-hmm you know I thank God for what I 00:06 have 00:09 [Music] 00:14 the truth is adding value will never go 00:16 out of style hello and thanks for 00:20 joining us for another five things 00:22 podcast here with Victor quarry today 00:23 I'm pronouncing that right right Korea 00:26 just want to make sure owner of saints 00:28 and scholars we've actually known each 00:30 other for quite a while now 00:31 and thanks for joining me here today 00:33 Victor and what we wanted to talk about 00:35 is you know people that are thinking 00:38 about becoming self-employed thinking 00:40 about starting a business you and I are 00:44 in a little bit different business to 00:45 where you're actually in a retail space 00:47 you know you had a build-out you had to 00:49 do a lot a bunch of stuff that that I 00:51 really didn't have to do so it's we're 00:53 both business owners but it's a totally 00:55 different process totally different 00:56 perspective so definitely looking 00:59 forward to hearing about that and what 01:01 you've dealt with so tell us tell 01:04 audiences and how you ended up at this 01:08 point I was born raising Jordan okay and 01:11 down I came to finish high school into 01:14 college in 1982 which is about 16 years 01:17 old and finished high school went on to 01:21 college and got married 01:25 any guess um becoming US is okay where'd 01:28 you go to school at in the US I went to 01:30 East Tennessee I went to high school I 01:32 ended up Cohen Tennessee yeah okay I 01:34 went to Covenant College in Kentucky 01:35 okay yeah so like he's Tennessee like 01:38 Knoxville like Seymour Tennessee okay 01:40 and also between nas one-gallon burg 01:42 awesome how did you guys end up in that 01:44 area just randomly or no so my mother 01:46 had a friend back home and okay he was 01:48 you know locating kids to study abroad 01:51 and you know my my sibling study abroad 01:54 so okay very cool yeah and so you end up 01:58 going to college where'd you go to 01:59 college I went to college and coming 02:00 come come - cause in Kentucky okay 02:03 Williamsburg Kentucky yeah I don't 02:05 detect any accent yeah awesome 02:10 and then so from from Kentucky and um 02:12 Kentucky I came to Raleigh to finish my 02:15 degree at state and okay and I was I was 02:18 waiting tables at Red Lobster 02:20 okay back in old days awesome and as 02:22 soon as I turned 21 they recruit me into 02:25 Schmidt and I think they offered me like 02:28 $34,000 a year back in 1987 big money 02:32 that was huge Marik especially young guy 02:34 yeah plus bonuses oh and I just had 02:38 Solomon wishes my firstborn at that time 02:42 I figured let's put school aside and 02:45 became actually a restaurant management 02:47 was my first job to be okay read lost a 02:50 manager and is it happen to be the one 02:52 awful old Wake Forest by chance actually 02:55 yes really okay man that place been 02:57 there what a long time okay so and I 03:01 moved on and got transferred to several 03:04 locations promotions and whatnot so I 03:06 think school was totally out in my head 03:11 like I was making enough money to live 03:13 on and yeah I can see that I mean you're 03:15 kind of going to school to start making 03:17 money but when you found your niche and 03:19 you you started kicking butt what do you 03:21 think or what do you think are some of 03:22 the things you did early on as an 03:25 employee that led you to that 03:27 opportunity to manage and work your way 03:30 up well I came from growing up in Jordan 03:34 oh my father was pretty strict and and 03:38 all he taught us integrity and 03:40 accountability and I'd always do the 03:42 right thing and do your best and and and 03:44 I just took that and I just carried 03:47 around with and carried it with it so 03:48 everywhere I've worked taking that and 03:51 now I use that into my business as well 03:54 hmm 03:55 being a business owner and a leader of 04:01 employees you know I said the example by 04:04 leading by an examples right yeah I mean 04:07 it's a must 04:08 you know the John Maxwell one of my 04:11 favorite books he did he talked about 04:13 the speed of the group is determined by 04:15 the speed of the leader you know if 04:17 you're a if you're a you're probably not 04:19 gonna have any tens working for you 04:20 correct so you got a you got to be the 04:23 example for sure and they're as good as 04:25 you make them to so well that too yeah 04:27 so let me ask you this what's something 04:30 that what is something that 04:33 was bad that happened or negative that 04:35 happened that you learned a lot from in 04:37 the past if you had if you had to think 04:39 of one thing I would say several you 04:43 know we've gone through a bad economy 04:45 and you know we've struggled hard at one 04:48 time I used to have four locations and 04:50 and bigger is not always better and we 04:54 became such a big company really fast 04:56 and and we've hit some bumps into the 04:59 bad economy and and kind of you know 05:03 took everything away from me it's like 05:06 in three years period I just kept you 05:09 know feeding the beast and sure enough 05:11 finally like decided you know why it's 05:13 time to move on and so and that's when I 05:15 closed Psalms restaurant and I moved 05:18 into Saints it's cause an Irish pub and 05:20 I started out back in 2012 05:23 right after closed Solomon's okay you 05:26 know I got was self-employed at a 05:28 business during the the Great Recession 05:30 as well and and one of the things that 05:32 it's tough to it's tough to go backwards 05:35 and you know something that I've learned 05:37 that I think that I could adjust quicker 05:40 now if things look bad on the horizon or 05:43 this and that I think I'm probably more 05:47 emotionally ready to make cuts and 05:48 changes in this and that because having 05:50 been through that and it sounds like you 05:53 probably have that perspective as good 05:54 yeah it's just just to learn how to cope 05:56 with bad economy and how to adjust from 06:00 payroll to trimming and inventory it 06:04 just makes you a much better operator 06:05 right now right it's true you know and 06:07 again that was the thing is you know 06:09 people are really the most expensive 06:11 actually it is my most expensive was 06:15 just looking at my P you know my most 06:16 expensive thing is is humans for the 06:19 company and so I was reluctant when 06:22 things started you know going bad in 06:26 2007-2008 you know it's reluctant to cut 06:28 people because these are people that I 06:30 cared about and you know you keep 06:34 thinking hey we'll figure it out we'll 06:36 find a way this and that and then you 06:37 ultimately I'm paying myself less then 06:40 I'm not paying myself one week and all 06:43 of a sudden you're you're hanging on 06:44 you're hanging 06:44 and I'll tell you the one thing that I 06:46 learned not to be sour on employees but 06:49 they didn't appreciate it you know and 06:51 it was you know you're you're out there 06:54 fighting to try to keep everything 06:56 together correct and I'll tell you just 06:59 not a lot of people number one a lot of 07:00 them don't appreciate it but some did I 07:04 mean you know certainly some did but 07:05 I've just learned that not to kick a 07:08 dead horse here because we've been 07:09 talking about it but I'm gonna make 07:11 changes pretty quickly if I see things 07:13 coming down the horizon because got to 07:15 take care of the baby number one correct 07:16 you know and you know it is what it is 07:21 so that's definitely a good lesson learn 07:25 right there always let me ask you 07:28 something cuz I know I know how hard you 07:30 work you know obviously you've had some 07:33 good principles instilled in you and 07:35 this and that where do you get 07:36 inspiration from what what do you think 07:38 motivates you truly and honestly I get 07:42 motivated just waking up every morning 07:44 mm-hmm you know I thank God for what I 07:46 have and I always pray to God to give me 07:50 the best ability to my best that day so 07:52 and I get inspired by just being alive 07:57 and just grateful to have the 07:59 opportunity to the opportunity to have 08:01 what I have but I think I have more than 08:03 I need mm-hmm so that's awesome so just 08:06 again you know just a spirit of 08:08 gratitude absolutely you know is is 08:11 super positive and I always got that I 08:13 was got the positive vibes from you you 08:15 know anything just have that peace of 08:17 mind and and and just feel of freedom 08:22 and knowing that you know I'm doing the 08:25 right thing in life mm-hmm every day and 08:28 you seem like you really enjoy what you 08:30 do I love what I do 08:31 you know just yeah definitely definitely 08:32 a people guy I love people I love 08:34 shaking hands I love you know talking to 08:37 everybody and and seeing smiles on 08:40 people's faces and I love taking care of 08:44 my employees and and and create a good 08:47 environment good work in place 08:49 and there's no perfect place to work out 08:51 there if you're listening there is no 08:53 perfect place there's no perfect 08:54 employee no there's no perfect employer 08:56 so you know anybody can anybody complain 09:00 can complain but I always try to say you 09:03 know if you have a complaint bring a 09:04 solution with it otherwise it's just 09:06 noise let me ask you this so you start 09:08 saints and scholars which is a great 09:10 place and what what kind of was the 09:13 inspiration behind that what is the how 09:15 did you come up with saints and scholars 09:17 actually I bought the place 09:19 too much red tape to change the name 09:21 first on Solomon's and I don't want to 09:23 just sure so I walked into saints and 09:26 scholars okay we closed solemn ISM 09:29 Sunday and we open stance on Thursday 09:31 okay so it was a quick right quick 09:34 transition all my employees with me and 09:37 we combined both minis together so we 09:40 took military and Irish and combine it 09:41 together and it's a pretty good for my 09:44 worst grade and we strive about quality 09:46 and the value in the service that we 09:48 provide there now and it was a totally 09:51 different ballgame from Solomon's 09:53 salman's was pretty much like a 09:55 full-time restaurant you know service 09:58 bar in a beautiful bar right say it's 10:00 more of a bar a nightclub field and the 10:06 live music live music yeah the cheers of 10:08 our restaurant bar so to speak right 10:11 that night our regulars come in all the 10:14 time and they're my bread and butter 10:15 right I appreciate every one of them so 10:17 absolutely it's a great location great 10:19 location it's a great setup and then 10:22 service has always been great every time 10:24 I've been in there and you know people 10:25 are polite and and they're all over it 10:27 and so open up saints and scholars 10:30 what's uh what's something that that you 10:34 think may be separate saints and 10:36 scholars from the average place we're 10:42 gonna come we're not in common I don't 10:43 focus my I don't focus my energy on what 10:46 other people are people I just want to 10:48 do what I do best and what 10:49 know how to do best you know I totally 10:53 believe prices which are values is is 10:57 exactly where it needs to be and as far 11:00 as a service goes you know we strive to 11:02 give the best service right um that what 11:06 service interests to do is to provide 11:08 the best service sure and a quality is 11:12 amazing you know 11:13 people eat our food and they like whoa 11:16 you know this is really you know pub 11:18 food so we are pub but we're also like 11:23 quality restaurant yeah food definitely 11:26 I can vouch for that personally and 11:28 thank you for being a I watch security 11:30 customer by the way just did the thank 11:33 you very much just at a great up fit 11:35 they're a remodel over there 11:37 I guess Hopf it's not the word it would 11:39 be remodel yeah so you know all that 11:42 came out really great and ultimately I 11:45 guess what we'll do is we'll go ahead 11:46 and jump right into the the five things 11:48 topic you know a lot of our content is 11:51 for that young future hustler 11:54 entrepreneur grinder wanted to get out 11:56 there and thinking about becoming 11:58 self-employed and this and that and so 12:00 you know someone with yourself you've 12:03 got I mean when you factor in management 12:06 experience I mean you've got you know 12:08 what three four decades right over 30 12:12 years experience so this is great 12:13 content and if you had to narrow it down 12:16 and I know we were actually talking 12:18 before the podcast there's a lot of 12:20 things you could talk about but if you 12:22 had to narrow it down to five what do 12:25 you think that the top five things would 12:26 be advice to someone starting a business 12:29 thinking about really in here's the 12:32 thing thinking about going all in on 12:33 themselves which is a scary thing I 12:36 believe my number one is integrity 12:39 mmm-hmm and and people confuse integrity 12:42 by doing the right thing integrity 12:44 really is honoring your word you know 12:47 and and when you start a business and 12:52 you know you put integrity there any 12:54 honor your word about what you're doing 12:56 it what you want to do is is something 12:59 that a must 13:02 as far as integrity goes nothing worse 13:05 with integrity mm-hmm and my number two 13:09 would be don't make don't make it all 13:12 about yourself mm-hmm 13:13 when you start making everything by 13:14 yourself everything fails right from 13:17 relationships too 13:19 you know it lists with kids and 13:21 your wife and your employees and right 13:24 it's just not nothing will work we got 13:27 to be customer focused for sure and you 13:30 know you've probably seen this I've seen 13:32 some businesses in the past like they 13:34 open up and there their hours are 9:00 13:37 to 5:00 and I'm looking at that type of 13:40 business and I'm like how is this 13:41 business going to survive 9:00 to 5:00 13:43 you know how are you not available when 13:45 the general public is available which is 13:47 5:00 to 9:00 p.m. 13:49 and sure enough you see that business go 13:51 out of business about a year later you 13:53 know it's it's it's not a job I mean you 13:56 can't you got to be available when 13:58 customers are available you know for the 14:00 most part especially early and also and 14:03 my priority is also putting customer 14:06 first no matter what every decision I 14:08 make every thing that I focus on when it 14:12 comes to the pub is you know what's in 14:16 it for the customer what's the best 14:17 thing we should do to provide that 14:19 employees they're number one in my life 14:22 and I come last offer myself last yeah 14:25 so customer focused is definitely where 14:26 it's absent and you're always gonna err 14:29 on the side of the customer absolutely 14:30 and I think that's that's a great 14:33 principle that I think a lot of people 14:34 don't you know where you gotta listen to 14:36 them see what they want you know from 14:40 quality to pricing to atmosphere to what 14:44 kind of music they like and you got to 14:47 care to that and you got to change you 14:49 gotta adapt probably absolutely you know 14:51 if you're getting you know there's this 14:54 there's a sales thing but I guess it 14:56 would apply for for business ownership 14:57 is that if you're selling something and 15:00 you get the same objections back I can't 15:04 afford it or this or that just then you 15:07 got to adjust to what you're saying and 15:08 you need to talk about well talk about 15:10 how afford 15:11 let's talk about the discounts talk 15:13 about money it saves you over year you 15:15 know it's all in presentation and with 15:16 the business you know you're listening 15:19 to the feedback from your clients and 15:20 then you can make adjustments because 15:22 your hearts in the right place you want 15:24 you want to provide that good value you 15:26 want to provide service and a safe place 15:27 for them to come to you know I got a lot 15:30 of single womens walk in by themselves 15:31 and they love coming in because it feels 15:34 safe and you know were or a much 15:38 classier than an average definitely 15:42 night club that people that's what I 15:44 hear they sure to survive yeah it's well 15:47 lit up you know I you know I can I can 15:49 personally vouch you've got a great 15:51 camera system and security and you know 15:53 so I you know I know that you paid the 15:56 price to have good quality in there you 15:58 know so I definitely agree with that 16:01 so I guess number three were on quality 16:04 quality focus on quality you never never 16:08 lacked that and then we compromise if 16:11 anything comes out of kitchen that I 16:12 feel like it's just not worth taking out 16:15 we just we make it and if anybody 16:18 doesn't like it or they don't care for 16:21 the way it looks or taste they don't 16:24 have to pay for it we can give us 16:25 something else 16:25 mm-hmm so we're really big on quality 16:28 and for a pub to be honest with you 16:30 Brian 16:30 I mean we buy some of the best 16:33 ingredients money would buy for to 16:36 create what we have as far as our menu 16:38 goes one a restaurant it's easy it would 16:41 be easy for you to scrimp on some of 16:43 that stuff but the the product would 16:44 suffer I mean people think chicken wings 16:46 are chicken wings but no the way we by 16:49 the way will prep them and the way the 16:51 process to make him taste so much better 16:53 than other restaurants is is a long 16:57 process you know you know saman he's my 17:00 son and he's my chef now you know he's 17:02 being with me for years okay and he's he 17:05 takes proud of every plate that goes out 17:08 it's all screens that we have you know 17:11 people say well salt is salt but we buy 17:13 a good salt good sea salt makes a huge 17:15 difference I bet yeah absolutely example 17:19 and that's the thing it's like nobody's 17:21 gonna see that you're buying the 17:23 a little bit better quality cheese or 17:24 the sea salt versus the regular correct 17:27 you know bulk salt or something like 17:30 that beginning ground before you get 17:32 served by ground beef which one is we we 17:34 get the service right versus just 17:37 regular ground beef so and that makes 17:39 all the difference in your lumens yeah 17:40 you know and here's the other thing I 17:43 mean as a consumer I don't mind paying 17:46 for that because at the end of the day 17:48 it if I'm looking at my dish and it's a 17:50 dollar or two more but I love it exactly 17:53 I mean it's well worth a dollar - it's 17:55 four bucks or whatever and truly Brian I 17:57 mean people are you know they watch what 17:59 they spent you know and you know I'm not 18:02 the cheapest place in Raleigh I mean 18:05 I'll tell you that much but if you look 18:07 at your total average check you know if 18:09 it's three four dollars or five dollars 18:10 more than somewhere else to me it's well 18:14 worth it like I said I really go some 18:16 already and spend extra ten dollars on 18:18 my total check but I get atmosphere I 18:21 getting great music and I get you know a 18:23 safe place to be and I get a fun good 18:26 service and got owners on-site and 18:28 they're you know and your son is there I 18:31 mean you guys put your care and your 18:32 pride in - absolutely and my brother's 18:34 my par nineties he's there all the time 18:36 - soon so you get you get well yeah and 18:41 it's worth whatever it is it we're not 18:43 you get to value that I tell you that 18:45 for sure you know and I guess I can 18:47 relate on that and a level that you know 18:50 and I'm not bashing ADT here but you 18:54 know I feel bad for people to think an 18:57 ADT employee cares like I care 18:59 it's my company it's my brand it's my 19:01 name I take my company very personal so 19:05 they can have great employees they're 19:07 not gonna get a Brian Smith because this 19:09 is you know when I'm replying to a text 19:12 message at 10 p.m. on a Sunday night 19:13 while I'm watching football jumping on 19:16 my iPad delete a motion detector that's 19:18 falling for some reason you know 19:21 ultimately you get people that care and 19:25 that translates and to me that's worth a 19:28 couple bucks easily when it comes to a 19:30 restaurant 19:31 separated us - from corporate versus a 19:34 privately owned locally owned locally 19:36 owned yeah and that's what we support 19:38 all the time absolutely and there's the 19:40 other thing when you support a local 19:41 restaurant you know you're supporting 19:42 the local economy is heavily in security 19:46 company right but so now we're on number 19:50 four which is value value is a big thing 19:54 and I learned in this business I've been 19:56 doing this for 30 years you know when 19:58 people go on 19:59 they want a steak and they want to make 20:01 sure they get a good thick fat steak 20:04 tastes good and it comes with like a 20:06 couple of sides and salads and they want 20:08 any good value they don't want to feel 20:10 like making me hungry thing and then to 20:12 be honest ooh Brian I mean I've gone out 20:13 to I we go out to you a lot and and and 20:17 I get to spoilage so many times you know 20:20 not because I can't afford it there's 20:22 some goods like I feel like I'm not 20:24 getting my money's worth out of it you 20:27 know I'm spending $30 on a plate right 20:31 but I don't feel like I got my $30 world 20:34 right so being the middle-eastern my 20:37 family very generous my mom just feeds 20:40 you like crazy I can imagine so I took 20:42 that and kind of you know if you've 20:45 noticed our portions or yeah that's a 20:46 great portions values huge you know a 20:49 not just value of how much it is it's 20:52 also the quality behind it so I 20:54 guarantee you won't leave hungry yeah 20:57 that's a good thing and last thing is 21:00 service service with this model and you 21:04 know with all due respect to all the 21:06 service industry people feel like you 21:08 know this is not real job you know I'm 21:10 gonna get real job eventually you know 21:11 I'm just here waiting tables I'm just 21:14 here bartending and and eventually I'm 21:16 gonna get a real job well you know it's 21:17 a real job mm-hmm pays the bills I've 21:20 waited tables through college I know 21:22 some people that do really well and 21:24 they're very same before yes yes very 21:25 well and my my look on to servers and 21:33 bartenders is you do have a real job 21:35 and you do provide service to the 21:39 community as well so you're in a service 21:41 business and you know people come to see 21:46 our servers to see our bartenders and 21:47 know they're gonna go well be well taken 21:49 care of you know they're gonna leave 21:51 with a smile and and knowing that 21:53 somebody took good care so I can tell 21:56 you this - just I've definitely 21:58 I've been single for a long time now but 22:00 you know going to a place where you know 22:04 you're gonna deal with that group of 22:07 people and they're always consistent 22:09 they're happy there's good dialogue 22:11 there's there's fun to talk to people 22:14 that you can interact with and they're 22:16 happy that's a big deal you know some 22:20 environments a really big deal and I 22:22 know you guys do a great job of that but 22:25 anybody out there in the service 22:26 industry that might be listening to this 22:28 you're not just in service you're in 22:30 sales you know that tip is is definitely 22:33 predicated upon the experience the 22:35 person's havin and they need to give 22:37 this sums a lot of credit I mean it's 22:39 it's a tough it's a tough business 22:40 obviously I think in my opinion I think 22:43 it should be like a high school 22:44 requirement to wait tables three months 22:47 out of the hole just to kind of relate 22:50 to people and get to that appreciate 22:53 what mmm hard work is all about really 22:57 and being in service you're in a 22:59 position to really brighten up 23:00 somebody's day absolutely and directly 23:02 benefit you know so that's definitely a 23:05 big positive so you've got any special 23:09 events or I know you guys always have 23:10 bands and all kinds of stuff going on - 23:12 we're big live music typically what 23:15 Fridays or Saturdays and you know right 23:17 now we're backing off Sunday because of 23:19 the weather and sure folks in morale 23:21 football but usually we do what's called 23:23 a Sunday Funday it's usually like I'm 48 23:26 outside on the patio okay nicest padding 23:29 awake care to be honest with ya there's 23:30 a great patio and people love it they 23:33 love that Sunday afternoon music the 23:35 weather's fine and and we got a couple 23:38 more Sundays this week the next two Sun 23:40 is we've got music ice on the patio 23:42 then after that we're gonna focus on 23:44 football and right let's get to it of 23:46 holidays and sure New Year's Eve a big 23:48 bash of course you know nice beautiful 23:51 ladies bands and and we'll take it one 23:55 day at Tom awesome one holiday at a time 23:57 and go from there so definitely check 23:59 out saints and scholars Friday or 24:00 Saturday for live music typically on a 24:04 website which is Facebook you can always 24:05 follow us on Facebook we promote that 24:07 all day long so absolutely so thanks for 24:10 joining us 24:11 today Victor and giving us some tips for 24:14 our folks out here listening and thanks 24:16 again for joining us for a five things 24:17 podcast 24:19 [Applause] 24:19 [Music] 24:26 hello this is Brian Smith and thank you 24:28 for watching please subscribe for more 24:30 valuable content